Brand Guidelines
Roman's Service Cooling & Heating
case
Roman's Service Cooling & Heating is a well-respected company with over 20 years of experience in the HVAC industry.
Our challenge was to mold the existing logo into the corporate identity and maximize its exposure.
During the rebranding process, the chariot symbol was updated, retaining its recognizability and acquiring a modern style. This emphasizes continuity and reflects the key values of the brand: professionalism, reliability and the desire for comfort in every home.
Our challenge was to mold the existing logo into the corporate identity and maximize its exposure.
During the rebranding process, the chariot symbol was updated, retaining its recognizability and acquiring a modern style. This emphasizes continuity and reflects the key values of the brand: professionalism, reliability and the desire for comfort in every home.
HEX: #C40000
RGB: 196, 0, 0
CMYK: 0% 100% 100% 23%
RGB: 196, 0, 0
CMYK: 0% 100% 100% 23%
HEX: #325699
RGB: 50, 86, 153
CMYK: 67% 44% 0% 40%
RGB: 50, 86, 153
CMYK: 67% 44% 0% 40%
HEX: #1B3345
RGB: 27, 51, 69
CMYK: 61% 26% 0% 73%
RGB: 27, 51, 69
CMYK: 61% 26% 0% 73%
HEX: #222222
RGB: 34, 34, 34
CMYK: 0% 0% 0% 87%
RGB: 34, 34, 34
CMYK: 0% 0% 0% 87%
HEX: #FC4D3C
RGB: 252, 77, 60
CMYK: 0% 69% 76% 1%
RGB: 252, 77, 60
CMYK: 0% 69% 76% 1%
HEX: #E8E8E9
RGB: 232, 232, 233
CMYK: 0% 0% 0% 9%
RGB: 232, 232, 233
CMYK: 0% 0% 0% 9%
HEX: #FEFEFE
RGB: 254, 254, 254
CMYK: 0% 0% 0% 0%
RGB: 254, 254, 254
CMYK: 0% 0% 0% 0%
corporate font
graphics
color palette
logo
branding